The seed for re-wrap was sewn while I was growing up in India and working in our family business of recycled hand-woven furnishings. Between my father's passion for creative recycling of anything disposable, and my mother's keen eye for design and detail, I was always surrounded by interesting and beautiful objects made from textiles.

In 2001 the people of Kutch India were struggling in the aftermath of the biggest earthquake to hit their region. I visited the district and was deeply moved by the plight of the region’s artisans. Despite the devastation surrounding them, they continued to create beautiful work with remarkable resilience. Inspired by the hand embroidery skills and dexterity I witnessed, my goal was to find a creative way to help these craftspeople rebuild their lives. The idea of fusing their traditional skills with modern design to make re-usable textile packaging was born.

Marketing this novel idea abroad would not only provide a steady and sustainable income for these craftspeople, but would also re-invent their skills. In addition, we could help fill the void of an eco-friendly alternative to plastic bags and paper wrapping products. re-wrap is committed to the culture of recycling to save our planet.

re-wrap’s initial range of products was received enthusiastically in the UK. It combined regional embroideries, printing and weaving. We continue to expand our offerings, adapting to the needs of different markets and clients. Our story began in Kutch, but we now work with co-operatives in Western and Southern India in our pursuit of social entrepreneurship and responsibility.