Beautifully crafted. Designed to be used again and again.

Certified organic cotton products created with care by artisans.

Every bag is crafted with intention

From the first cut of fabric to the final stitch, we focus on quality that feels exceptional, performs reliably, and stands the test of time.

Thoughtful materials

Carefully sourced organic cotton fabrics chosen for strength, texture and longevity.

Considered construction

Reinforced stress points and balanced proportions for all day, everyday use.

Finished by hand

Each bag is individually crafted, checked, and completed by skilled artisans.

Quality you can see and feel

Every detail of the re-wrap tote is designed with consideration and constructed to last.

Fabric

100% organic cotton fabric available in different weights and colours, or dyed to match your Pantone shade.

Handles

Premium Nivad webbing handles, reinforced for strength and durability.

Print & Embroidery

We offer a range of printing and embroidery techniques to suit your design.

A catalyst for positive change

In 2003, re-wrap founder Janjri Trivedi noticed something she could not ignore. Beautiful products were being made at the expense of people and the planet. She knew there was another way. One built on care, craftsmanship, and a future-forward approach that valued longevity and responsibility.

She had seen first-hand what happens when creative skill is genuinely valued: it creates opportunity. When you work with consideration for every hand in the process, the result is a product made to last, crafted with integrity.

At re-wrap, we create thoughtful, reusable products where beauty and responsibility coexist. Every choice we make is intentional. We believe that lasting change is achieved by getting the details right, consistently and over time.

'When we craft with care and intention, what we keep endures.'

Janjri Trivedi, re-wrap Founder

Everything we do is guided by three commitments

Product

We create organic cotton products that are beautiful, practical, and enduring. Each one is designed to be used repeatedly, not replaced.

People

Our Creation Units are built around our artisans. We provide fair compensation, on-site wellbeing, and a culture of respect.

Planet

By prioritising reuse, thoughtful material choices and efficient processes, we support a responsible way of creating and consuming.

The re-wrap range

Every product crafted with care. Browse a selection of our bespoke work.

Tote Bags

Recycled Products

Home & Lifestyle

How re-wrap products are created

Our value chain is intentional. It is designed to deliver quality, support people, and reduce unnecessary waste at every stage.

Materials

We only use 100% organic or recycled cotton for our products. Organic cotton farming is built on principles of care. It prioritises growing methods that work with nature, not against it, creating healthier soils and safer working conditions.

Creation Units

All of our products are made in our state-of-the-art Creation Units in Mysore and Gumballi. These spaces are not just places of employment; they are community hubs designed with care for our team of 219.

Artisan wellbeing

We have designed our operation to put  the holistic wellbeing of our artisans  first. In rural India, women often face significant challenges, and our mission is to equip them with the tools they require for independent success.

Skills & support

Through mentorship and technical training, they gain skills to craft quality products with confidence. We also connect them with health workers for counselling on domestic abuse, menstrual, and mental health issues. The unit in Mysore also has a creche for those without childcare support at home. Our goal is a joyful workplace that fosters community among our artisans.

Responsible shipping

Our shipping and packaging decisions are designed to minimise environmental impact. By prioritising sea freight, we significantly reduce emissions compared with air transport.

Chosen by thoughtful brands who value craft and care

Our partners range from global names to independent innovators. They come to re-wrap because they hold the same values we do: that quality, responsibility and experience should never be an afterthought.

V&A

A shared dedication to craft and attention to detail makes this a natural partnership. They rely on re-wrap for personalised service and the considered quality of our bespoke products.

Barnes & Noble

Operating across 600+ retail stores, they trust re-wrap to deliver production at scale with the consistency, precision and reliability their organisation demands.

Berry Bros. & Rudd

A legacy of heritage meets a shared commitment to thoughtful design and enduring quality. Britain’s oldest wine and spirit merchant, where excellence is never in question.

LUSH

A brand built on the belief that business can be a force for good, LUSH partners with re-wrap as we share that vision. With over 20 years of expertise, we deliver at a global scale, supplying 886 stores across 52 countries, without compromising on responsible production.

Small Luxury Hotels

They seek products that are intentional, refined and aligned with their brand identity. Together, we craft distinctive pieces that embody their ethos and resonate across their portfolio of exceptional properties.

Labour and Wait

Renowned for their commitment to craftmanship and enduring quality, their philosophy closely aligns with our own. This partnership is rooted in a shared appreciation for timeless, purposeful design.

Imperial College London

A leading research university and a re-wrap partner for over a decade. They continue to choose re-wrap for our consistent quality, personalised approach and intuitive understanding of their needs.

'We have been working with the team at re-wrap since 2007 and developed many products together over the years. The team are knowledgeable and passionate, with great communication and give prompt replies at all stages of any given project. We have had much feedback on the quality of the products made by re-wrap, just one example would be our Fighting Animal Testing canvas bag. This exceptionally crafted bag made from high quality organic cotton is very durable, spacious and a firm favourite with our customers. Thank you re-wrap team for all that you do.

Client Testimonial, LUSH, 2024 (UK)

'Megan & team are lovely to work with. From walking me through the process to, expertly bringing our ideas to life, my experience with re-wrap was great. Quality and craftsmanship is extremely important to our brand, and I'm proud to work with a company that shares our vision and approach to designing and creating products.'

Client testimonials: Perplexity, 2025 (USA)

'It's been a total pleasure working with re-wrap on producing this year’s Booker Prizes tote bags. Claire was so helpful and attentive throughout and we are delighted with the end result (as are our recipients!). The bag and the printing are beautiful quality and we love the company’s ethos.'

Client testimonials: The Booker Prizes, 2025 (UK)

'Criterion has had a long relationship with re-wrap. We love working and designing with them. The quality is as beautiful as the craftsmanship. Thank you re-wrap!'

Client testimonials: Criterion Collection, 2025 (USA)

‘For long time I have been looking for organic recycled fabric, something meaningful for us to use to make the shopping bag for Neal's Yard Remedies, Japan. I was so thrilled when I met the re-wrap team, we have made something unique in design made with ethical, sustainable materials. The bag we made together became the iconic bag to represent the brand of Neal’s Yard Remedies Japan, and I am looking forward to working with re-wrap team to make even more sustainable, meaningful products.’

Client Testimonials: Neal's Yard Remedies, 2024 (Japan)

'So happy with our re-wrap's custom tote bags! Customer service is exceptional and their quality, impeccable.'

Client testimonials: TABS, 2025 (Bermuda)

'Working with re-wrap to have our library bag made was a very good experience, the team accommodated our requirements promptly and on time, the whole process was efficient and professional, and we are pleased to have ordered an ethical bag.'

Client testimonials: SOAS Library, 2024 (UK)

'I can highly recommend re-wrap if you are looking for a high-quality, well designed, ethical product. We needed a promotional tote bag which was durable and practical as well as eye-catching and full of practical features. The feedback from our writers who now proudly carry our bags has been overwhelmingly positive. Thank you.'

Client testimonials: The Royal Literary Trust, 2024 (UK)

Why they choose us

Wherever you are in the process, we are happy to help.

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Professional Collaboration

A responsive team that understands brand specifications and requirements.

Bespoke By Design

Sizes, colours, fabrics, prints, and finishes tailored to each brief.

Transparent Production

You will always know how and where your products are created.

Dependable Delivery

Clear timelines, consistent quality, and open communication.

the re-wrap story: enduring by design

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Today

Guided by Intention

Janjri founded re-wrap on principles of care, craftsmanship, and long-term thinking. From the beginning, re-wrap held a simple and enduring mission: to eliminate waste through fabric and to enable women artisans to build independent, skilled livelihoods.

The vision remains steady - a world where designing a product is guided by intention, and where craft, stewardship, and human dignity are valued as deeply as design itself.

An Enduring Partnership

We created the original green Daunt Books canvas tote, a design that has become instantly recognisable and globally iconic. Carried and recognised around the world, it has grown into a true brand emblem.

What began as a single design has developed into a lasting partnership with Daunt Books, one we have proudly built and nurtured over the past 20 years

Reuse With Intention

Our first collaboration with LUSH began by reworking existing materials, overprinting their logo onto stock we held from a cancelled order. A considered approach that reflected a shared commitment to responsible making and thoughtful use, it marked the beginning of a partnership grounded in purpose and aligned values.

Sanmaan Takes Root

Sanmaan, meaning dignity and respect, marks our first independent Creation Unit in Mysore, India. Established with nine women from underserved communities, it was built on skill, opportunity, and intent. Today, five of these founding artisans remain, continuing to shape the values and craftsmanship at the heart of Sanmaan.

Growing with Purpose

With the launch of our second Creation Unit in Gumballi, India - fondly known as 'The Chocolate Box’ - we strengthened our commitment to community and craft. What began with 9 women from agricultural backgrounds has now grown to a thriving collective of 60 skilled artisans. Through ongoing training and opportunity, they continue to refine their craft, creating exceptional products for our long-standing patrons.

Cultivating Resilient Futures

We initiated and financially supported our 'Seed to Shop' programme, providing training and mentorship to 4,500 farmers.

Focused on enabling cotton farmers to adopt organic practices, the programme strengthened long-term resilience-supporting more stable livelihoods and a more considered relationship with the land. Delivered in partnership with the Kabini Farmer Producers Group, the initiative has successfully concluded, with farmers embracing these methods and progressing with confidence into the next stage.

Women holding Barnes & Noble bag in a field

Growing in Scale

We expanded our global footprint through a landmark partnership with Barnes & Noble, one of America's most iconic bookstore chains. Today, we supply thoughtfully crafted collections across 600+ stores, delivering at scale while continuing to innovate through seasonal ranges and new product developments.

Room to Flourish

Relocated to a bright new Creation Unit in Mysore, now spanning 22,000 square feet across two expansive levels. The space is fully powered by renewable energy, offering our artisans and staff room to grow, create, and thrive.

Printing With Purpose

We set up our own in-house Screen Printing facility, which included installing an on-site water harvesting and treatment facility. Our use of water-based eco inks and dyes provides safer working conditions for our artisans, and a smaller impact on the local environment.

Threading our Responsibility

We launched our recycled cotton initiative, bringing us full circle to our original vision: to eliminate waste through fabric. Offcuts from our Creation Units in Mysore and Gumballi are now transformed into an exceptional new range, giving them a textured second life.

With every thread of our recycled cotton, we tell a story of care, intention, and responsibility.

A New Chapter

We are proud to share our transition to Community Interest Company (CIC) status. This marks a meaningful step in aligning our work with a deeper purpose.

As a CIC, our profits are reinvested to create lasting impact. We are committed to strengthening our philanthropic efforts and giving back to the communities we serve-particularly in India and the United Kingdom.

This evolution reflects our belief that success is built not just on growth, but on responsibility, inclusion, and community support.

Our Global Community

219 Artisans, 60 Staff between the UK, India and Singapore and an ever growing international community of patrons.

Discuss your needs

Every project starts with a conversation. Share your brief and we will take it from there.

Explore our product range

Every single product is crafted exceptionally and with care. Browse a selection of our bespoke work.

See our products

Learn about our impact

Our products are made differently. Explore how people and planet are a part of what we do.

Learn about impact